You made it! 🌱
Welcome to my site. I’m glad you’re here.My name is Jonathan and my passion is helping founder-led companies to communicate clearly.Sometimes this is about explaining the company’s story.Sometimes this is about telling the founder’s story.For a founder-led company, it can be hard tell where one stops and the other begins. And that’s a good thing.Whether it’s sharing a grand vision or operationalizing a ‘build in public’ strategy, personality-driven communication is what allows companies to build trust.My unique background as both a professional editor and startup co-founder provides me with unique insights into what you need—how to cut through the noise of this chaotic, post-information world we’re living in.If you’re a growth-focused founder or marketing leader, I can help you to clarify your strategy, your positioning, your messaging. To tell the right story, the right way, to the right people. I can help you understand how to make other people understand you.But remember: At the end of the day, it’s your story to tell, just like it’s your company to grow.After all… you made it.
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Curious? Find out Why Y?
©2026 Y, LLC
Why Y?
Hi! I'm Jonathan Yagel, the founder of Y.I’ve been the founding head of marketing for multiple companies that have raised millions of dollars and changed hundreds of thousands of lives.Now, I use my experience to help organizations to launch new products effectively and efficiently.I’m selective about clients I take, but I’d be happy to chat with you about your objectives and discuss whether I’d be the right person to help you reach them. Reach out, here.We're here to help.
Or if you're wondering why the company is named Y... read this.
